Underwriting: Community Involvement That Backs Production Costs
Underwriting is the financial sponsorship of programming and production costs for RSU Public Television. An individual, company, business or organization of any kind can underwrite a specific show, group of shows or even an entire day’s worth of programming and production costs.
This is a way to make a strong statement about yourself, your business or organization and convey the goals and relationships you or your organization has with the community as a whole. This is accomplished with an announcement made on RSU Public TV. The name of the underwriting sponsor is recognized in a special 15 second spot promoting the individual, business or organization.
No matter what your budget or what type of business, RSU Public TV offers a sponsorship opportunity that will work for you. You can leave a strong impression on viewers who appreciate the partners who make their favorite programs possible. Your role as a provider of quality public television can actually result in a big difference for you and your business.
Consider the fact that RSU Public Television is unique to Green Country with over 1.2 million viewers, including the Tulsa metropolitan area. We broadcast on digital 36.1 and 36.2 and are carried on both satellite systems and more than 70 cable systems in the Green Country area.
You can reach a targeted audience by sponsoring programs that your specific interest groups or customers watch regularly.
Build Your Brand
Expand your marketing plan. Build your brand identification and strengthen your corporate or organizational image. Sponsors benefit from being associated with RSU Public Television and its mission to make a meaningful contribution to our community. Ninety percent of Americans have a more positive image of companies that take part in cause-related marketing. Seventy-four percent of Public TV viewers believe that its sponsors are committed to quality and excellence. And almost two-thirds of Public TV viewers are more likely to purchase the product or service of a Public TV underwriter. (Source: Cone Corporate Citizenship Study; 2008 GFK Roper Public Affairs & Media Survey)
Superior Impact - Reliable and Memorable
Sponsor messages have a much greater impact in the low-clutter environment of public television. Make your underwriting message extremely credible and memorable with our dignified approach.
Excellent Value - Build a Relationship
RSU Public Television has unique marketing opportunities for your company or organization that commercial advertising cannot offer.
Strengthen your ties to the community
Increase the effectiveness of your comprehensive marketing plan through the numerous community and member-based possibilities RSU Public Television has for you. Do much more than buy a flight of ads—build a relationship with the community you serve.
How Can You Become a Sponsor?
You can underwrite RSU Public Television programming, sponsor events, organize groups of your employees to work the pledge phone banks and watch them on TV. Take an active role in enhancing the many ways RSU Public Television provides education, information, culture, the arts, comedy and drama to the community.
For more information on underwriting, contact our General Manager, Dan Schiedel at 918-343-7657 or by email at This e-mail address is being protected from spambots. You need JavaScript enabled to view it